Cover

Publisher Note

'Cruise' explores the uniquely Finnish subculture of Pilluralli – the tradition of cruising around small-town squares, gas stations, and parking lots in modified cars like Toyota Corollas and Ford Escorts. With passengers ranging from rowdy friends to new crushes, Pilluralli is a blend of car culture, youthful rebellion, and social ritual. Through Jussi Puikkonen’s lens, Pilluralli becomes more than just a pastime – it’s a vibrant community that fosters belonging, creativity, and camaraderie. This intimate and visually compelling photography book captures the humor, inventiveness, and spirit of a subculture often dismissed as aimless or disruptive. From hilariously over-the-top car modifications to the ingenious ways teens carve out their own social spaces, 'Cruise' celebrates the resilience and resourcefulness of youth.

Publisher
Release Place Helsinki, Finland
Edition 1st edition
Release Date 2025
Credits
Artist: Jussi Puikkonen
Identifiers
ISBN-13: 978-952-7222-19-5
Work  
Topics Finland, Giovani, Teenagers, Young People, Youth, Youth Culture
Format Hardcover
Dimensions 21.0 × 26.0 cm
Pages 88