The work of Elfie Semotan has revolutionized fashion and advertising photography since the 1960s.
Like no other, Semotan has mastered the art of photographic storytelling, producing images that look like film stills, telling a story that goes beyond what can be seen, or else creating relationships to icons or art history.

Her portraits of prominent personalities from the fields of art, film, and theater, and last—but not least— her collaboration and friendship with Helmut Lang made her world-famous. The cool elegance and imperfect beauty of her pictures are captivating. She conquered photography—which, like most artistic disciplines, was long dominated by men.

"For me, beauty comes from a mixture of an interesting appearance and the content of a person. It gets better and better the older you get. There are people who become more and more beautiful. Because they are, so to speak, growing into her personality,."
Elfie Semotan

Published on the occasion of the 2019 exhibition at C/O Berlin.