Front Cover


312 - 6 libri

Publisher Note

Switzerland’s image has been significantly shaped by photographs dedicated to tourism. With spectacular mountain panoramas, rural idylls or portraits of local people the country could be successfully marketed, and these photographs also made an important contribution towards national identity. Another consequence, however, was that the respective pictorial repertoire became inflated and stereotyped. Switzerland Tourism has chosen an unusual project to mark its 100th anniversary in 2017 with the aim of exploiting the potential of photography anew. The Swiss Foundation for Photography (Winterthur) and the Musée de l'Elysée (Lausanne) invited five internationally renowned photographers to scrutinise Switzerland in their capacity as independent, subjective and sensitive observers unrestricted by any advertising commission. What Alinka Echeverría (Mexiko/UK), Shane Lavalette (USA), Eva Leitolf (Germany), Simon Roberts (UK) and Zhang Xiao (China) discovered on their travels around the country or along its borders is both inspiring and revealing. Their exciting, poetic or mysterious-enigmatic images invite viewers to see the familiar with the eyes of an outsider. 00Exhibition: Fotostiftung Schweiz, Zürich, Switzerland (11.02.2017-07.05.2017). / Musée de l'Élysée, Lausanne, Zwitserland (25.10.2017-07.01.2018).

Exhibition Catalogue

Unfamiliar familiarities / Fremdvertraut. Outside views on Switzerland / Aussensichten auf die Schweiz.

Various Artists

edited by Corriere della Sera

Edition 1st edition
Release Date 2016
Artist: Various Artists
ISBN-13: 9783037785102
Topics Switzerland, Travel Photography
Methods Photography
Language German, English, French
Format Box

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