Guaraná Paquera presents the record of a year-long performance staged on Instagram by visual artist and researcher Mariana Destro, constructed from a series of images, videos, found texts, and notes, shared in the platform's stories. After undergoing plastic surgery, the artist set out to investigate the modes of identification associated with the human face. Assuming the face as a fiction that directs ways of living through words, she immersed herself, during the year 2023, in an endless cycle of seeking “self-improvement,” stimulated by viewers who consumed the artist's body and life online. To reconstruct her identity, creating a new version of herself based on who she already was, she assumed the commodification of her body and image, strategically performed here. Thus, Mariana set out to photograph her daily life, post on social media, and, in accordance with the dynamics of Instagram, a platform for the production of images subject to the neoliberal ethos of productivity and consumption, interact with her followers.