Front Cover, image source:, © Michalis Pichler

Publisher Note

A book about books, a catalogue and an art/bookwork in its own right. By now the appropriation and paraphrasing of Ed Ruscha constitutes a genre of its own. The first were 1968 Bruce Nauman with Burning Small Fires
and 1971 ‘Ed Ruscha’ (actually Joel Fisher) with Six Hands and a Cheese Sandwich, with further appropriations or hommages over the decades, and in the last years it almost became fashionable, the evidence is massive.
There is actually none of the books published by Ruscha in the 60ies, which has not been paraphrased yet, be it the GAS STATIONS (e.g. Jeff Brouws, Toby Mussmann, Eric Tabuchi, Michalis Pichler, Anonymous, Michael Maranda), the FIRES (e.g. Bruce Nauman, Jonathan Monk, Yann Sérandour, Thomas Galler), the APARTMENTS (John O’Brian, Anne-Valerie Gasc, Eric Doeringer), the PARKING LOTS (Hermann Zschiegner, Travis Shaffer), the SWIMMING POOLS (Jen Denike, Taro Hirano), the REAL ESTATE OPPORTUNITIES (Adam & Kate Davis, Eric Doeringer), the ROYAL ROAD TEST (Tom Sachs, Simon Morris,

Artists’ Book


— aka: Printed Matter And Other Visible Things On Paper Not Necessarily Meant To Be Viewed As After Ruscha

by Michalis Pichler

Release Place Berlin, Germany
Ljubljana, Slovenia
Release Date 2011
Printrun 3000
ISBN-13: 978-3-86874-008-0
Subform Book On Artists’ Books, Reference Book
Binding stapled
Dimensions 14.0 × 18.0 cm
Pages 20