Wherever, everywhere and omnipresent: supermarkets. The intention of the photographer: The term "supermarket" is up for discussion. Ingo Steinbach took photographs in several countries to fathom its scope and significance. Steinbach's intention was to clarify their appearance through the similarity of the supermarkets. The approach taken by Bernd and Hilla Becher can be compared to this serial method. The sites are spread over different countries in Europe. It seems we're dealing with a set piece. A look at the Marche gives us the impression that everywhere we look there are places with supermarkets that look like a familiar piece of home. The photographer draws our attention to this phenomenon, collects examples to make this situation clear. He reinforces this idea via recurring, aesthetic patterns. This is based on the focus on the advertising media and creates different contexts. These can be buildings, parking lots, streets or paths. But there are also purchased objects and ultimately people who are shopping or have just shopped. Here the logos also appear on other advertising media such as shopping bags. The internationality of the supermarkets offers familiarity, security and even opportunities for identification because the goods are always the same. But the similarity creates not only familiarity when traveling, but also interchangeability and leveling. Ingo Steinbach took the constellation of advertising media as an opportunity to present a social phenomenon based on the location of the supermarkets. Manfred Schmalriede This is based on the focus on the advertising media and creates different contexts. These can be buildings, parking lots, streets or paths. But there are also purchased objects and ultimately people who are shopping or have just shopped. Here the logos also appear on other advertising media such as shopping bags. The internationality of the supermarkets offers familiarity, security and even opportunities for identification because the goods are always the same. But the similarity creates not only familiarity when traveling, but also interchangeability and leveling. Ingo Steinbach took the constellation of advertising media as an opportunity to present a social phenomenon based on the location of the supermarkets. Manfred Schmalriede This is based on the focus on the advertising media and creates different contexts. These can be buildings, parking lots, streets or paths. But there are also purchased objects and ultimately people who are shopping or have just shopped. Here the logos also appear on other advertising media such as shopping bags. The internationality of the supermarkets offers familiarity, security and even opportunities for identification because the goods are always the same. But the similarity creates not only familiarity when traveling, but also interchangeability and leveling. Ingo Steinbach took the constellation of advertising media as an opportunity to present a social phenomenon based on the location of the supermarkets. Manfred Schmalriede be roads or paths. But there are also purchased objects and ultimately people who are shopping or have just shopped. Here the logos also appear on other advertising media such as shopping bags. The internationality of the supermarkets offers familiarity, security and even opportunities for identification because the goods are always the same. But the similarity creates not only familiarity when traveling, but also interchangeability and leveling. Ingo Steinbach took the constellation of advertising media as an opportunity to present a social phenomenon based on the location of the supermarkets. Manfred Schmalriede be roads or paths. But there are also purchased objects and ultimately people who are shopping or have just shopped. Here the logos also appear on other advertising media such as shopping bags. The internationality of the supermarkets offers familiarity, security and even opportunities for identification because the goods are always the same. But the similarity creates not only familiarity when traveling, but also interchangeability and leveling. Ingo Steinbach took the constellation of advertising media as an opportunity to present a social phenomenon based on the location of the supermarkets. Manfred Schmalriede The internationality of the supermarkets offers familiarity, security and even opportunities for identification because the goods are always the same. But the similarity creates not only familiarity when traveling, but also interchangeability and leveling. Ingo Steinbach took the constellation of advertising media as an opportunity to present a social phenomenon based on the location of the supermarkets. Manfred Schmalriede The internationality of the supermarkets offers familiarity, security and even opportunities for identification because the goods are always the same. But the similarity creates not only familiarity when traveling, but also interchangeability and leveling. Ingo Steinbach took the constellation of advertising media as an opportunity to present a social phenomenon based on the location of the supermarkets.